Your clients live on iPhones; not desktops
Photo Managers work with computers. That’s where the heavy lifting happens: organizing folders, scanning, cleaning up metadata, and backing up libraries.
But when your client opens their Photos app?
That's not what they see.
The 10-to-1 advantage
There are over 1 billion iPhones in service worldwide. Compared to 100 million Macs. Clients are increasingly mobile. Living on iPhones and iPads while their Macs and PC’s gather dust. Because what they want is convenience. Their pictures handy wherever they go. Easy to find and simple to share.
Be the hero your clients need
Keep organizing for desktop… or become the mobile-first expert your clients actually need. Handing off their new Photos Library shouldn't be the finished product. Putting those photos at their fingertips is.
The future of photo management is mobile.
Are you ready?
Every day, clients tap and swipe their way through thousands of photos. But behind the scenes, you're stuck explaining album structures, hidden metadata, and unpredictable search results—on a system they don’t understand.
This course bridges the gap. Learn how Apple Photos works on the iPhone so you can meet your clients where they are, and elevate the value you provide.
THE IPHONE IS THE NEW PHOTO HUB FOR CLIENTS
Clients create, organize, consume, and share their image collections on their iPhones. Over 1 billion iPhones worldwide compared to 100 million Macs. A 10-to-1 mobile advantage.
Creating both legacy and every day collections requires an understanding of Apple Photos on the iPhone to deliver the best photo experience to our clients. Especially with heavier reliance on search and AI.
Did you know that keywords are ignored in mobile Photos search? Neither did I until I dug deeply. Best to use Captions (for transportability) or Albums.
iPhone for Photo Managers Curriculum
All videos have English subtitles and language translations in French, Dutch, Spanish, and Portuguese
The New Apple Photos changes everything.
Photos in iOS 18 was a total redesign and clients need our help more than ever to understand and take advantage of the new Photos layout on their iPhones.
Now we have Collections. Nice, big graphics that are easy to find and cut to the chase, finding 'that' picture in seconds.
Learn the tricks. Be the Guide. Help your clients get everything they want out of the collection you created.
With iOS 18, Apple has recognized that most photo users are spending the bulk of their time on the iPhone. As the ability to do more and more on the iPhone continues, Photo Managers need to include mobile specific organizing techniques that serve the platform and their clients. The first step is awareness, followed closely by understanding. This is the new frontier of Photo Management..
Marketing Magnet
It isn't just your existing clients in play.
With 1 billion iPhones in circulation, speaking about the iPhone is a hot topic with worldwide appeal.
This fall, with the release of iOS 26, helping people understand and master Apple Photos can get you in front of the right audience and position you as the local expert on Photo Management.
Courses for Photo Managers
For over 10 years I have promoted and taught photo management techniques on the Apple platform. A former Apple Genius and Creative, I have helped thousands of customers learn to get the most from their iPhones, iPads, and Macs as a platform for their photos. Many Photo Managers have told me that my courses not only helped them build a successful business, but that they gained the confidence to tackle technical challenges they used to avoid.
